Dear friends, business owners, and brands,

The holidays are approaching. The frenzy of expectations around Black Friday / Small Business Saturday / Cyber Monday will soon again have us spinning. Year after year its a weekend that’s left me feeling disconnected and conflicted. Sure... more sales... but in the end its an unfulfilling version of what the holidays are "all about".

Last year, The Wild Unknown came up with a solution that went over crazy-ridiculously well (from a sales point of view) and also felt truly awesome in the midst of holiday consumption. They offered a site-wide discount to our customers, and let them know that a percentage of thier total sales were being donated to a non-profit cause. We called it a “GOOD KARMA SALE" and it went better than any sale we've run. So this year they challenged us to join in. The bigger this movement gets, the more amazing the impact. Imagine it for a moment…

-------------------WHAT IS A GOOD KARMA SALE?-------------------

A GOOD KARMA SALE IS A CHANCE FOR BIZ OWNERS BIG AND SMALL TO CONSCIOUSLY REDEFINE OUR RELATIONSHIP TO THE HOLIDAYS. TOGETHER, WE’RE RECLAIMING THE LANGUAGE AND PURPOSE AROUND BLACK FRIDAY/SMALL BUSINESS SATURDAY/CYBER MONDAY. WE’RE MAKING THE HOLIDAYS MEANINGFUL AGAIN… TO US, OUR CUSTOMERS, AND THE WORLD. GOOD KARMA FEELS GOOD.